Retail technology at scale
KAVHapp!! was used across 150 FabIndia outlets, giving the team first-hand experience with distributed retail operations.
About Pretture
Built from the way designer fashion brands actually work.
Pretture is a product of KAVworks Technologies Private Limited. It grew from direct research with designer labels whose made-to-order, inventory, retail, and production workflows could not be forced into generic ERP software.
Where it began
It started with customer orders that spreadsheets could no longer hold together.
Designer labels were managing 20 to 90 day fulfilment cycles in Excel: customer measurements, reference images, customisation notes, production stages, and committed delivery dates. As order volumes grew, priorities became harder to see and delays became harder to prevent.
Pretture first brought those orders into one simple, visual workflow. Brands then asked the team to solve finished-goods inventory, MBO consignments, exhibitions, stylists, showrooms, production, jobwork, purchase, and material consumption. That progression shaped the ERP Pretture is today.
Fashion workflow research
Field research revealed that designer labels needed a system for made-to-measure orders, images, measurements, and due dates.
The first brand deployments
Pretture went live with Rajesh Pratap Singh, Payal Pratap Singh, Raw Mango, and Begum Wazir across mobile and desktop devices.
A complete fashion ERP
Retail, production, integrations, dashboards, permissions, and AI now work together for more than 150 designer fashion brands.
What stayed constant
Simple for the team. Specific enough for the business.
Pretture is designed for the people doing the work every day, while giving owners real-time visibility across orders, inventory, billing, production, costs, and overdue work.
Fashion-firstWorkflows begin with real designer-brand operations.
Accessible everywhereAndroid, iOS, tablets, laptops, desktops, and Macs.
Implemented with youWorkflow setup, live training, practice, and ongoing support.
The team behind Pretture
ERP experience, business analysis, and fashion research.
Krishna Tiwari
An IIT Bombay graduate with experience leading the development of customised ERP systems and solving complex operational problems.
Vanchha Tiwari
An experienced business analyst whose research with fashion brands identified the operational gap that became Pretture.
Kajal Jatakia
An ERP development specialist who brought more than 15 years of product and engineering experience to the platform.
RecognitionFeatured in YourStory’s TechSparks Tech50 cohort.
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